Social networks, online games, multiplayer became everyday life for many. Internet is readily available and is easier to get into than ever before. Nokia isn’t “connecting people” anymore (give it’s financial state, it’s barely doing anything anymore -_-), the internet does. And old jokes about connecting via a fridge aren’t even jokes anymore. And game developers know that.
Games that don’t have any online elements look weird today and tend to be less popular than those that do, even if they are outright better. Even the popularity of a game like Amnesia, which isn’t selling as good as it deserves, is far more popular than it could be due to online – people are doing the “scarecams”, reacting in fear to the game and it’s very popular. Also the Steam sales are helping and Steam today is very much a gaming social network. In a recent interview Gabe Newell mentioned that new games by Valve will implement social elements even in single-player titles that they will make. And seeing the popularity of Steam, understanding the ease of use of such things I fully agree with this approach. Yet I wonder – should these online and social elements be forced into any game and can they change the way the game itself works?